April 10th, 2010 by

Harrahs, renowned for perhaps the best casinos in the world with the likes of Caesars Palace etc have launched online bingo and casino sites in the UK. Caesars Bingo & Caesars Casino had a soft launch only last month. Many feel that Harrahs are positioning themselves ready for the return of Americans back to the online gambling world, which could happen in the next 12 months. If, or should I say when the Americans return Harrahs will be in a very strong position. With their brand known worldwide , Harrahs would attract a large proportion of the returning Americans.

Many feel the tide has turned in the US as the UEIGA  has been an almighty flop. Analysts predict that legalising online gambling could raise as much as 46 billion per year for the cash strapped American goverment. The return of the American would really shake up the online gambling world with perhaps current market leader such as Jackpotjoy Bingo,  Bet365 Bingo and Party Bingo finding the competition much harder. Most British online gambling site such as Jackpotjoy and Mr Green Casino are unknown outside the US and would have to spend a small fortune to market their brand in the US.  Harrahs of course would not have this problem.